STORE LAUNCH STRATEGY OVERVIEW
WE MAKE CITIES TALK.
This isn't marketing.
This is momentum.
Great First Impressions
Exciting, Engaging, and unforgettable grand openings
Strategic grand openings create immediate demand, fill the loyalty funnel, and drive repeat visits, giving a Smoothie King franchise rapid revenue lift and a clear return on every marketing dollar.
2025 Project Version, hosted by
We don't create
one-day events
We spark
communities rituals
From ribbon cutting to habit forming.
FAQ | Book a Call | Get Started
Custom Event Landing Page
2025 Project Version, hosted by
P R O O F
The only thing better than an opening is a Grand opening, followed by a retention campaign that bring customers in over and over again.
2025 Project Version, hosted by
2025 Project Version, hosted by
it's not over
The Grand Opening is just the Beginning
We turn opening day momentum into customer loyalty, fueled by an immediate 30 day retention campaign and other loyalty building activities, which we train your team to maintain.
2025 Project Version, hosted by
THE SYSTEM
2025 Project Version, hosted by
Featured Crew
Jeff
The Fixer
Mohsin
OPS Architect
Augustina
Visual brainstormer
Faheem
Content Magnet
Chibuzor
Web Ninja
Marie
Sync Manager
THE SYSTEM
Tier 1
Community Kickstart
$7,000
A light-touch store launch focused on local buzz and community presence.
Includes:
- Crown Club 30-day retention campaign'
- Meta, Google, TikTok, DoorDash, Uber, billboard, ads
- Grand store opening and event flyers
- Promotional website
- Turnkey launch
- Social media account creation and growth
- Custom launch domain.
- Pre-open window vinyls.
Perfect for stores that want a solid local launch with lean support
Tier 2
TURNKEY MARKETING LAUNCH
$15,000
We handle everything so you can show up and make smoothies.
INCLUDES EVERYTHING FROM TIER 1, PLUS:
- Full marketing asset buildout
- Social media setup, management and paid ad launch.
- Grand opening event support
- Comprehensive post-event retention campaign
- Done-for-you promotional rollout
- Soft openings for revenue generation and team training
Best for brands that want to hit the ground running with real traffic and sales momentum.
Tier 3
Custom Quote
STARTING AT $20,000
A fully managed launch. We handle everything from start to finish.
INCLUDES EVERYTHING FROM TIER 1, PLUS:
- On-site support staff to manage and execute every step
- Paid ads and promotional campaigns managed by our team
- Live event coordination, soft opens, and launch-day execution
- Ribbon cutting and photo ops
- On-site launch support to engage customers
Ideal for flagship locations or high-priority expansions where excellence is non-negotiable.
1. Average revenue generated for this campaign is $2,222
2. Average revenue generated for this campaign is $17,027
2025 Project Version, hosted by
CUSTOMIZE YOUR EVENT
- 12 month retention campaign -$1,500* [included in Tier 2]
- 5 days minimum charity fundraisers [included in Tier 2]
- Brand activation
- Branded merch [included in Tier 1 and 2]
- City billboard - market
- City pop-ups and tastings (requires brand ambassadors)
- Coordination and handoff with your FMM. [included in Tier 1 and 2]
- Corporate wellness smoothie drop (bulk order incentive) - TBD
- Crown Club 30-day retention campaign* [included in Tier 1 and 2]
- Custom launch domain. [included in Tier 1 and 2]
- Door to door flyer distribution - market
- Event festivities (balloons, face painter, D), etc) - market [included in Tier 2]
- Grand store opening and event flyers [included in Tier 1 and 2]
- Higher, premium ad spend - $700 [included in Tier 2]
- Local business networking membership [included in Tier 1 and 2]
- Manager's Special. Let us throw in a feature that we've been testing and createa. case study. Guaranteed positive return - $1,000
- Marketing training [included in Tier 1 and 2]
- Marketing training with a consultant - $1,000
- Meta, Google, TikTok, DoorDash, Uber, billboard, ads [included in Tier 1 and 2]
- More branded merch - market
- On site support manager - TBD
- Organic social media 75 posts [included in Tier 1 and 2]
- Photo booth - market
- Pre-open window vinyls. [included in Tier 1 and 2]
- Press release distribution for local media [included in Tier 1 and 2]
- Professional media capture and event sizzle reel - market
- Promotional website [included in Tier 1 and 2]
- Revenue generation report [included in Tier 1 and 2]
- Ribbon cutting - $300 [included in Tier 1 and 2]
- SMS loyalty funnel. [included in Tier 1 and 2]
- Social media account creation and growth [included in Tier 1 and 2]
- Social media content creation (25 pieces) - $1,500
- Soft open events, VIP, influencer, friends and family [included in Tier 1 and 2]
- Staff social media training (*requires brand ambassadors) -$1,000
- Turnkey launch [included in Tier 1 and 2]
*Average revenue generated for this campaign is $17,027
2. Average revenue generated for this campaign is $17,027
2025 Project Version, hosted by
Let's Talk Revenue
Average Grand
Opening Revenue
$3,236
Average
ROI
1:4
Average Payback Period
11 Weeks
Average 30 Day Retention
Revenue Campaign
$2,273
Average 12-MO Retention
Revenue Campaign
$17,027
Average Opening Event
Transactions
224
Average Grand
Opening Ticket Value
$14.45
Average Profit Increase For
Turnkey Launch
10%
Relaunch YOY Sales on
Opening Day
50%
Turnkey Launch ROI Multiplier
(For Every $1 Spent in This Marketing Plan, Expect to Earn Over The Course of the Year)
2025 Project Version, hosted by
Why Box6 Marketing?
- Proven SK Launch System
- We Build Turnkey Events With Massive ROI
-
Passionate about local reach,
not cookie-cutter campaigns
2025 Project Version, hosted by
