STORE LAUNCH STRATEGY OVERVIEW

WE MAKE CITIES TALK.

This isn't marketing.

This is momentum.

Great First Impressions

Exciting, Engaging, and unforgettable grand openings

Strategic grand openings create immediate demand, fill the loyalty funnel, and drive repeat visits, giving a Smoothie King franchise rapid revenue lift and a clear return on every marketing dollar.
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We don't create
one-day events

We spark
communities rituals

From ribbon cutting to habit forming.

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Custom Event Landing Page

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P R O O F

The only thing better than an opening is a Grand opening, followed by a retention campaign that bring customers in over and over again.

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it's not over

The Grand Opening is just the Beginning

We turn opening day momentum into customer loyalty, fueled by an immediate 30 day retention campaign and other loyalty building activities, which we train your team to maintain.

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ask questions?

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THE SYSTEM

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Featured Crew

Jeff

The Fixer

Mohsin

OPS Architect

Augustina

Visual brainstormer

Faheem

Content Magnet

Chibuzor

Web Ninja

Marie

Sync Manager

THE SYSTEM

Tier 1

Community Kickstart

$7,000

A light-touch store launch focused on local buzz and community presence.

Includes:

  • Crown Club 30-day retention campaign'
  • Meta, Google, TikTok, DoorDash, Uber, billboard, ads
  • Grand store opening and event flyers
  • Promotional website
  • Turnkey launch
  • Social media account creation and growth
  • Custom launch domain.
  • Pre-open window vinyls.
Perfect for stores that want a solid local launch with lean support
Tier 2

TURNKEY MARKETING LAUNCH

$15,000

We handle everything so you can show up and make smoothies.

INCLUDES EVERYTHING FROM TIER 1, PLUS:

  • Full marketing asset buildout
  • Social media setup, management and paid ad launch.
  • Grand opening event support
  • Comprehensive post-event retention campaign
  • Done-for-you promotional rollout
  • Soft openings for revenue generation and team training
Best for brands that want to hit the ground running with real traffic and sales momentum.
Tier 3

Custom Quote

STARTING AT $20,000

A fully managed launch. We handle everything from start to finish.

INCLUDES EVERYTHING FROM TIER 1, PLUS:

  • On-site support staff to manage and execute every step
  • Paid ads and promotional campaigns managed by our team
  • Live event coordination, soft opens, and launch-day execution
  • Ribbon cutting and photo ops
  • On-site launch support to engage customers
Ideal for flagship locations or high-priority expansions where excellence is non-negotiable.
1. Average revenue generated for this campaign is $2,222
2. Average revenue generated for this campaign is $17,027
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CUSTOMIZE YOUR EVENT

  • 12 month retention campaign -$1,500* [included in Tier 2]
  • 5 days minimum charity fundraisers [included in Tier 2]
  • Brand activation
  • Branded merch [included in Tier 1 and 2]
  • City billboard - market
  • City pop-ups and tastings (requires brand ambassadors)
  • Coordination and handoff with your FMM. [included in Tier 1 and 2]
  • Corporate wellness smoothie drop (bulk order incentive) - TBD
  • Crown Club 30-day retention campaign* [included in Tier 1 and 2]
  • Custom launch domain. [included in Tier 1 and 2]
  • Door to door flyer distribution - market
  • Event festivities (balloons, face painter, D), etc) - market [included in Tier 2]
  • Grand store opening and event flyers [included in Tier 1 and 2]
  • Higher, premium ad spend - $700 [included in Tier 2]
  • Local business networking membership [included in Tier 1 and 2]
  • Manager's Special. Let us throw in a feature that we've been testing and createa. case study. Guaranteed positive return - $1,000
  • Marketing training [included in Tier 1 and 2]
  • Marketing training with a consultant - $1,000
  • Meta, Google, TikTok, DoorDash, Uber, billboard, ads [included in Tier 1 and 2]
  • More branded merch - market
  • On site support manager - TBD
  • Organic social media 75 posts [included in Tier 1 and 2]
  • Photo booth - market
  • Pre-open window vinyls. [included in Tier 1 and 2]
  • Press release distribution for local media [included in Tier 1 and 2]
  • Professional media capture and event sizzle reel - market
  • Promotional website [included in Tier 1 and 2]
  • Revenue generation report [included in Tier 1 and 2]
  • Ribbon cutting - $300 [included in Tier 1 and 2]
  • SMS loyalty funnel. [included in Tier 1 and 2]
  • Social media account creation and growth [included in Tier 1 and 2]
  • Social media content creation (25 pieces) - $1,500
  • Soft open events, VIP, influencer, friends and family [included in Tier 1 and 2]
  • Staff social media training (*requires brand ambassadors) -$1,000
  • Turnkey launch [included in Tier 1 and 2]
*Average revenue generated for this campaign is $17,027
2. Average revenue generated for this campaign is $17,027
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Let's Talk Revenue

Average Grand
Opening Revenue

$3,236

Average
ROI

1:4

Average Payback Period

11 Weeks

Average 30 Day Retention
Revenue Campaign

$2,273

Average 12-MO Retention
Revenue Campaign

$17,027

Average Opening Event
Transactions

224

Average Grand
Opening Ticket Value

$14.45

Average Profit Increase For
Turnkey Launch

10%

Relaunch YOY Sales on
Opening Day

50%

Turnkey Launch ROI Multiplier
(For Every $1 Spent in This Marketing Plan, Expect to Earn Over The Course of the Year)

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Why Box6 Marketing?

  • Proven SK Launch System
  • We Build Turnkey Events With Massive ROI
  • Passionate about local reach,
    not cookie-cutter campaigns
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